DIGITAL VERSION READER ACTIONS AND PREFERENCES
 |
| Preference |
Percent |
| Increased their use of the publication |
31 |
| Opted-in because it’s easier to save |
54 |
| Increased their use of the parent Web site |
35 |
| Actively used search features |
51 |
| Had taken some action |
92 |
| Likely to continue reading the digital publication |
90 |
|
 |
|
|
COMMONLY USED FEATURES BY DIGITAL READERS
|
| Feature |
Percent |
| Links to vendor Web sites from the articles |
63.9 |
| Links to white papers |
54.5 |
| Searched articles |
54.7 |
| Links to additional editorial content |
53.5 |
| Links to vendor Web sites within ads |
43.3 |
| Archived digital issues or articles |
37.4 |
| Sent articles or ads to colleagues |
29.2 |
| Watched videos about a technology issue |
20.8 |
| Participated in surveys |
14.9 |
|
|
|
