THE POWER OF DIGITAL MEDIA

Virtual Marketing Partners—for cutting-edge Web-based communications

As digital media innovators, we assist clients in freeing themselves from printed material constraints by delivering:

• Innovative marketing collateral and information solutions
• Interactive and audio-video features that stimulate readership and action
• Measurable results—24/7 tracking and performance analytics
• Integrated market research tools—data collection and real-time analysis
• Cost-effective promotional platforms—e-mail campaigns, lead-generation programs, Web site postings
• Creative support—for modifying legacy print content to the more dynamic digital presentation venue and (when needed) use client source materials to create digital communications that incorporate a wide range of rich media and interactive technologies

WHY DIGITAL?

As noted by Rich Media Insider and evidenced by numerous, recent publishing and broadcasting industry initiatives, sole use of legacy print and broadcast media formats no longer suffice:

• Long-term trends tell a compelling story
• Internet advertising is $16 billion strong with rich-media ads representing the fastest growing sector —TNS Media Intelligence Study for Credit Suisse First Boston
• Within 15 years, 65% of all information will be communicated electronically —First Research, Commercial Printing Report
• Digital media actions and preferences —101communications, 2005 Digital Readership Study, July 2005