CASE STUDIES

That highlight our solutions-oriented approach

The challenge: Channel education and motivation
Results: In this B-to-B application a Virtual Brochure provided sales reps with product-differentiating insights. To stimulate interest, sophisticated graphics and photographic illustrations were employed. The capper … a one minute audio-video clip discussing/illustrating the product’s unique attributes. Linkage to the Web site is, of course, provided throughout the brochure.

The challenge: Reach trade show attendees with a targeted message immediately after the conference
Results: We collaborated with the client’s creative team in the on-the-fly development of a specialized (in-depth) product orientation brochure that was sent by email to the 500 targeted/pre-qualified audience. Results—80% of the targeted audience opened the Virtual Brochure within two business days spending an average of over 8 minutes turning the 29 pages. The generation of sales leads was exceptional. A Win-Win for both the Marketing and Sales teams.